Case Study: Boys Town Louisiana 30th Anniversary Gala
Client: Boys Town Louisiana
Event: 30th Anniversary Gala & Awards
Date: November 2, 2019
Location: Ace Hotel, New Orleans
Objective:
To capture the essence and significance of Boys Town Louisiana's 30th Anniversary Gala, highlighting the celebration's atmosphere, the key moments, and the people who have been integral to the organization's success.Challenges:
Challenges:
Dynamic Event Flow: Managing photography across multiple event segments — from dinners to live auctions and awards ceremonies — within a tight schedule.
Capturing Emotions: Effectively capturing the emotional responses and interactions of the guests, especially during speeches and video presentations.
Strategy:
Comprehensive Coverage Plan: Developed a shot list that included key guests, speakers, award recipients, and special moments to ensure comprehensive coverage of the gala's highlight
Engaging Storytelling: Employed a storytelling approach in photography, focusing on candid moments and emotional reactions to create a compelling visual narrative.
Execution:
Event Coverage: From 6-9 PM, captured critical moments such as the arrival of guests, the alumni video presentation, live auction, and awards ceremony. Special focus was given to capturing interactions between notable figures such as Boys Town National Executive Director Father Steven Boes, New Orleans City Councilmember Cyndi Nguyen, Orleans Parish Sheriff Marlin Gusman, and CEO and President of Entergy New Orleans David Ellis.
Post-Event Processing: Carefully selected and edited photos to reflect the gala's significance and the organization's mission, delivering high-quality images that were used in various promotional materials.
Recognition:
Social Media Acknowledgment: Post-event, Boys Town Louisiana publicly thanked Sorena A Photography via social media for capturing their significant event, highlighting the success and collaborative spirit of the gala. The post stated, "Happy #SmallBusinessSaturday to Sorena A Photography LLC and Mint & Magic! We are so grateful for your contribution to our 30th anniversary gala & awards earlier this month."
Client Feedback:
Julia Turkevich: "Hi Sorena, these are EXCELLENT photos!!! Thank you so much for sending and including the download instructions. Many thanks again for being a part of our successful fundraiser!"
Results:
Enhanced Engagement: The photographs received widespread acclaim, both from event participants and online communities, significantly boosting engagement on social media platforms.
Lasting Impact: The images captured have been used extensively by Boys Town Louisiana for ongoing marketing and fundraising efforts, helping to visually tell the story of their 30 years of service.
Conclusion:
The Boys Town Louisiana 30th Anniversary Gala was not only a celebration of past achievements but also a stepping stone for future endeavors. Sorena A Photography played a crucial role in documenting this milestone event, providing Boys Town with a visual legacy that will support their mission for years to come. The public recognition by the organization underscores the quality and impact of the photographic services provided.